Book Introduction
《Navigating Data Science: Unleashing the Creative Potential of Artificial Intelligence》
Chinese Title: 《导航数据科学：释放人工智能的创造潜力》
Authors: Babita Singla (Editor), Kumar Shalender (Editor), Nripendra Singh (Editor)
Publisher: Emerald Publishing Limited, Publication Date: April 14, 2025
The rapid rise of generative intelligence is evident from its application prospects across various industrial sectors. Business leaders are prioritizing the application of generative intelligence, although challenges associated with its adoption also require detailed exploration. This book, "Navigating Data Science: Unleashing the Creative Potential of Artificial Intelligence," makes a significant contribution to the field of generative intelligence within the context of data science and helps stakeholders formulate strategies to address challenges in technology adoption, implementation, and control.
The research in the book deeply explores the combined capabilities of Data Science (DS) and Artificial Intelligence (AI), with a particular focus on real-world business scenarios. By analyzing the application of new-era innovations in marketing, science and technology, and healthcare, the authors contribute to the body of knowledge in data science and artificial intelligence. The book also discusses in detail the ethical considerations of using AI tools in education, academic research, and the gig economy. The authors also explore the impact of technology on the overall well-being of employees, particularly within the specific framework of their work lives, which is a critical issue for organizations to consider today.
About the Authors
Babita Singla is a Professor at Chitkara Business School, Chitkara University, Punjab, India. Kumar Shalender is a Postdoctoral Fellow in Strategy and Technology Management, with 14 years of experience in business model development. Nripendra Singh is a tenured full-time Professor of Marketing in the Department of Business, Economics, and Communications at Western Pennsylvania University.