Book Introduction
Reshuffle: Who wins when AI restacks the knowledge economy
Author: Sangeet Paul Choudary
Publisher: Independently published
Publication Date: July 26, 2025
What happens when "knowledge skills" that once defined expertise shift from humans to AI tools? How do organizations restructure when machines take over not just tasks, but entire workflows? Most importantly, how does this reshuffle of knowledge work transform the tools we use and the industries that evolve around their production?
In today's economy, value is no longer material-driven but knowledge-driven—design, R&D, and innovation power everything from mining to pharmaceuticals to consumer goods. Now, with the advent of AI, we have a range of technologies that don't just support knowledge work—they perform it.
"Reshuffle" delves into how AI is disrupting the knowledge economy, reshaping not only work but also the very foundations of power and control. It dissects four critical paradoxes driving this transformation: the paradox between workers and their software tools, between tool providers and companies purchasing tools, between enterprises consolidating power and the industries they disrupt, and between empowered individuals and entrenched interests.
Combining compelling case studies, historical analogies, and bold insights, "Reshuffle" helps readers navigate the many opportunities and challenges introduced by AI as it reshapes the knowledge economy. This book is your guide to understanding who will win—and who will be left behind—as AI restacks the deck.
About the Author
Sangeet Paul Choudary is the author of multiple best-selling books, including "Platform Revolution" and "Platform Scale." He has advised the leadership of over 40 Fortune 500 companies and was selected as a "Young Global Leader" by the World Economic Forum. His research on platforms was named one of the top ten ideas in strategy by Harvard Business Review and has been featured four times in Harvard Business Review's "10 Must Reads" collections.
Sangeet serves on advisory boards for several Global 2000 companies and government agencies, and is a frequently invited keynote speaker at leading global forums such as the G20 Summit, World 50 Summit, the United Nations, and the World Economic Forum.